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In 1996 Romero was forced to resign from id Software for "not working hard enough"<ref>John Carmack Interviews, http://www.scribd.com/doc/479479/John-Carmack-Archive-Interviews</ref>. Romero then co-founded [[Wikipedia:Ion Storm Inc.|Ion Storm]] in Dallas, Texas with id co-worker [[Tom Hall]], where he designed and produced ''{{wp|Daikatana}}''. That game's critical and commercial failure damaged Romero's reputation, earning him popular blame for questionable development decisions worsened by his name being hyped in the game's early marketing. In particular, an infamous 1997 ad (by Ion's then-CEO [[Mike Wilson]]) with the slogan "John Romero's about to make you his bitch" upset many people.<ref>[{{cite web archived|author=Reparaz, Mikel|title=The Top 7... PR disasters|url=http://www.gamesradar.com/usthe-top-7-pr-disasters/ps35/game/features/article.jsp?articleId|publication=2007031912215876016&releaseIdGamesRadar+|publishdate=20060314115917309058&sectionId2007-03-21T23:04:59.79Z|accessdate=1003&pageId2 December 2021|archiveurl=2007031912351744021 "The Top 7https://web.archive.org/web/20191017215921/https://www. PR Disasters"] Game Radar<gamesradar.com/the-top-7-pr-disasters/5/ref> |archivedat=archive.org}} Romero left with Tom Hall immediately after the release of Hall's ''{{wp|Anachronox}}'' game and the subsequent closing of the Dallas Ion Storm office.