Fictional companies

Many fictional companies have appeared throughout the Doom franchise and related games. This is a list of fictional companies, their fictional brands and products. Many of these are Easter eggs, quite often referencing the Dopefish. Many parody brands in Doom (2016) have their name starting with "Gr", such as Grima, Grangles, or Diet Grulp.

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Name	Type	Appears in	Notes
Bakey-Cakey Crumbs	Brand	Doom Eternal	Snacks.
Banhar	Brand	Doom (2016)	Bottled water.
Billygoat	Brand	Doom 3	Fast food brand on Mars. Their burgers are apparently rather popular in Mars City.
Binkies	Brand	Doom Eternal	Bunny chow. Doomguy's choice of food for Daisy.
Caco Cola	Brand	Doom (2016)	Soda. Easter egg of the original cacodemon sprite. Despite the obvious pun, the packaging does not reference the real-world brand Coca-Cola.
Cheezy Mac	Brand	Doom (2016)	Cucina Instant Easy Mac.
Coco Cacos	Brand	Doom Eternal	Cacodemon-themed cookies.
Diet Grulp	Brand	Doom (2016)	Soda.
Dope-Chan!	Brand	Doom Eternal	Chewy candy with dope new flavors: hellfire cherry, lava melon, and radioactive lime. A joke referencing different hazards that appear in-game.
Dopechan Noodles	Brand	Doom (2016)	Takeout noodles. A parody of Maruchan instant ramen.
Dopenuts!	Brand	Doom Eternal	Mixed salted nuts.
Dr Bubbles	Brand	Doom (2016)	Soda. Parody of real-world brand Dr Pepper.
EXE	Corporation	Doom 3	Interplanetary cargo delivery. "Not just fast—it's EXE fast". A joke based on the windows executable format, the format Doom was originally published in.
Flu-B-Gone	Brand	Doom Eternal	Fever remedy. "No drowsiness during the day, uninterrupted sleep at night."
Fruitchoos	Brand	Doom Eternal	Chewy, juicy, fruity candy!
Gibbo	Brand	Doom Eternal	Collectible toys. The in-universe manufacturer of most cosmetic items available through Doom Eternal events. Also a reference to gibbing.
Grangles	Brand	Doom (2016)	Potato chips/crisps. Parody of real-world brand Pringles.
Gressen	Corporation	Doom 3	Gravity generators.
Grima	Brand	Doom (2016)	Bottled water.
Grud Light	Brand	Doom (2016)	Beer. Parody of real-world brand Bud Light.
Gulami's Pizza	Brand	Doom (2016)	Takeout pizzas. The Italian chef mascot is an Easter egg of Hugo Martin. Gulami's name also refers to the deadly sin of gluttony, gula in Latin. Their restaurants were "shut down due to customer organ rotting".
Gulami's Dried Meat Pieces	Brand	Doom Eternal	Snacks. An off-shoot of Gulami's Pizza after their restaurants were closed. Meaaaaaty!
I/O Logistics Manufacture	Corporation	Doom (2016)	Appears to have built parts of the Praetor suit. Name is possibly a reference to Io, a moon of Jupiter, and power on/power off as a button is usually represented as I/O.
Keen Candies	Brand	Doom Eternal	Chewy gummy goodness. A reference to Commander Keen.
Lane's	Brand	Doom Eternal	Potato chips/crisps. Available in multiple flavors, including broccoli, sweet potato, rabbit stew, and takoyaki. Parody of real-world brand Lay's.
Lil' Bits	Brand	Doom Eternal	Really tiny candy. Parody of real-world brand M&M's, as well as an obscure reference to Rick and Morty.
Martian Buddy	Corporation	Doom 3	Online marketing.
Martin Pet Groomers	Company	Doom (2016)	Next door to a Gulami's Pizza restaurant in Olympia Station South (part of an apparently cut "episode" of maps; see vsp at The Cutting Room Floor). Likely another Hugo Martin Easter egg.
Meditro	Corporation	Doom 3	Pharmaceutics and lab supplies.
Mixom	Corporation	Doom 3 and later	Creates all sorts of products, including chainsaws and jackhammers, rival of Moxim.
Moxim	Corporation	Doom 3	Creates all sorts of products of much better quality, but more expensive, than those of its rival Mixom.
Mudbutt	Brand	Doom (2016)	"Low fat chocolate-flavored milk". Possibly a juvenile pun on modbot, or a reference to American McGee's Bad Day L.A.
Nabcon	Corporation	Doom 3	Developers of Super Turbo Turkey Puncher 3, Hellanoid, Sarge's Big Game Hunt, and Martian Buddy Blaster. Parody of real-world company Capcom.
Okasushi!	Brand	Doom Eternal	Sushi-flavored candy.
Robo Cola	Brand	Doom 3	Soda. Appears in the form of vending machines, and in "Diet Robo" cans.
Snoreyz	Brand	Doom Eternal	Sleep-aid cookies. Parody of real-world brand Oreo.
Sotoxi	Brand	Doom 3	Cigarettes. Name appears to be short for "so toxic". Cartons of them are found throughout the game in storage lockers, by equipment and ammunition, and by coke cans and empty burger boxes.
Sprin81	Brand	Doom Eternal	Aspirin.
StarStruct, Inc	Corporation	Doom Bible	Creator of modular prefabricated structures represented by the STAR texture.
Ster-X		Doom 3	Supplies.
Sure Greaf	Brand	Doom (2016)	Tea. Parody of real-world company Lipton's "Pure Leaf" brand.
Taggart Comic Group	Corporation	Doom Eternal	Publisher of Doomguy's favorite comics: Hellwalker, The Living End, etc. A reference to the Doomguy's name in the Doom novels, Flynn Taggart.
Thinit	Brand	Doom Eternal	Snacks.
Thirsty Burst	Brand	Doom 3	Soda. Appears in the form of vending machines. "Catch the burst!"
Titan Off-Planet Construction	Corporation	Doom 2016, Doom Eternal	Subcontractor for tech bases.
Union Aerospace Corporation	Corporation	All Doom titles	The UAC is a megacorporation that, along with the military, serves as the instigator of demon invasions throughout the Doom franchise, either accidentally or deliberately.
Union Aerospace Armed Forces	Military	Doom Bible	According to the Doom Bible, the marine characters belonged to an organization called the Union Aerospace Armed Forces (UAAF), the military wing of the UAC. According to John Romero, this information should still be regarded as canonical regarding Doom's protagonist, and he states that the UAAF's mission is explicitly to enforce UAC interests.^[1] The UAAF is additionally mentioned in the UAC handbook for Doom (2016) where it is described as being active on Tei Tenga.
Vault-Tec	Corporation	Doom (2016)	Subcontractor for Mixom doors. Originates from the Fallout series, may be an Easter egg, as Fallout is also published by Bethesda.
Wellspring Water	Brand	Doom (2016)	Bottled water, 86% contaminant-free. A reference to Rage.